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# URL shortners
URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL. For example, the URL
"https://example.com/assets/category_B/subcategory_C/Foo/"
can be shortened to
"https://example.com/Foo"
and the URL
"https://en.wikipedia.org/wiki/URL_shortening"
can be shortened to
"https://w.wiki/U".
Often the redirect domain name is shorter than the original one. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. So some…